Hood Medicine Initiative
Public Health GuerrillasA nonprofit collective focused on health equity & reducing dis/misinformation in BIPOC communities
Our Mission
Hood Medicine is a nonprofit public health collective focused on health equity & reducing the impact of dis/misinformation targeted at BIPOC.
Our mission is to use science & technology to improve health outcomes for historically marginalized communities, empower families to make healthy choices, & help them find trusted healthcare & vital resources.
Our Vision
A world where we value the health of every community
Our Work
We bring researchers and communities together to collaborate on community-centered health equity interventions focused on expanding access to care and resources while reducing harm to patients of these broken systems.
Public Health
We specialize in developing public health communications tailored for the diversity of patient populations that exist in the real world, ensuring health and science information is accessible to all.
Research
We have research collaborators across industry and academia working with us to understand how health misinformation affects intersectional patient populations and evaluate interventional strategies for public health advocacy at the grassroots level.
Media
We use our culturally tailored public health communications framework to develop equity-focused messaging for intersectional BIPOC communities to be disseminated on multimedia platforms. We also provide media consulting & content development for Science Communicators.
Hood Medicine Public Health Messaging Framework
Check out our new paper with Dr. Peter Hotez in The Lancet‘s E Clinical Medicine journal describing our public health messaging framework for culturally tailored content targeting BIPOC with multiple/intersectional marginalized identities. Though this model was developed in response to the pandemic, it can be used to create health communications for various areas of health inequity.
Health Equity Initiatives
We are currently focused on COVID-19 education & advocacy, cancer prevention & treatment, maternal & infant health, metabolic disease, neurodiversity & intellectual or developmental disabilities, and mental health & wellness.
The Hood Med Messaging Framework is our basis for developing reliable methodologies for engaging historically underserved & medically disenfranchised patients using community-centered, equity-focused health communications.
SiriusXM Urban View
Routine Checkup with
Hood Medicine
In our mission to become a trusted voice during the pandemic and beyond, we have a new recurring radio segment every Monday for the Lurie Daniel Favors Show on SiriusXM Urban View Channel 126. Tune in to Routine Checkup with Hood Medicine for your weekly dose of #RealTalkMadScience!
March for Science
Hood Med Crossover Podcast
We produce our Hood Med Chats series as well as the pandemic-focused Let’s Get FACTSinated! on Hood Med Chats crossover podcast through our partnership with March for Science.
COVID-19 Pandemic
We provide vaccine education and promotion to various civic & health organizations & use our culturally tailored public health communications framework to develop equity-focused messaging targeting intersectional BIPOC communities for dissemination on multimedia platforms.
Our research goals are focused on evaluating health-related dis/misinformation propagated in BIPOC communities and designing interventional strategies to reduce its negative effects.
Cancer Awareness & Prevention
We are partnered with WHYSaveALife Foundation to promote bone marrow registration and cord blood donation among Black and Brown people to increase genetic diversity of national registries. By expanding available stem cell resources for potential therapeutics, we can increase the probability of finding a suitable donor match for patients suffering from cancer, genetic conditions, and immune disorders.
Maternal & Infant Health
We are partnered with the UCLA Preventive Medicine Training Program to provide public health communications workshops and consultation to medical and health professional trainees from the UCLA Center of Excellence in Maternal and Child Health and the Black Maternal Health Center of Excellence at Charles Drew University. Our current focus is developing community-centered interventional strategies to promote health equity in maternal care access and delivery for pregnant and lactating persons in South Central LA, with the immediate priority of advocating for prenatal COVID-19 vaccine education and acceptance among these patients.
This work is supported by grant funding from UCLA Clinical and Translational Sciences Institute via an Intramural Award from the NIH/National Center for Advancing Translational Sciences.
Neurodiversity
We are currently working with UCLA and UC-LEND providing workshops to researchers and medical and health professional trainees on includsive health communications for intersectional minority communities and consulting for health equity initiatives in Los Angeles.
We are working with the Neurodiversity Health Chats group as advisory support and guiding in the creation of original infographics and social media content. This work is supported by grant funding from AUCD through a cooperative agreement with the CDC (Association of University Centers on Disabilities and Centers for Disease Control, Regional Hub Mini–Grant CDC-RFA-DD21-2105).
Special Events
Mondays @11:15am est
Routine Checkup with Hood Medicine
Tune in to Routine Checkup with Hood Medicine on The Lurie Daniel Favors Show on SiriusXM Urban View Channel 126. We feature health & medical experts, as well as grassroots community advocates to help listeners understand how to keep their families safe & healthy.
Call 866-801-TALK to ask us questions live!
23 May 2022 @11:15am est
Routine Checkup with Hood Medicine
On the next Routine Checkup, Dr. Peter Hotez, MD, PhD & Dr. Jayne Morgan, MD join us to give a much needed COVID update & answer all your questions about this new #Omicron wave. You don’t want to miss it!
Call 866-801-TALK to ask us questions live!
Scientists & Physicians & Hackers & Assorted Geeks
The Guerrilla ListMeet the experts dedicated to protecting black and brown lives during the pandemic and beyond
Our Partners
